The magic of sorts happened after volunteers of the Ramakrishna Mission, known for its cleanliness drives among other social services, shot videos of pamphlets being posted on city walls and shops, highlighted the mobile number mentioned on the pamphlets and urged Facebook users to take the institute to task. The institute – that promises 100% job placement and 90% practical sessions during the course – was flooded with calls overnight and within 24 hours, it had gotten all publicity material removed.
However, the institute that apparently is headquartered in Tamil Nadu, did not budge before trying some gimmicks to silence the volunteers of the Ramakrishna Mission. According to a volunteer, it first tried negotiating with them to remove the posts. When that did not work, the institute filed a complaint against the Ramakrishna Mission page with Facebook and got the video blocked.
After the video stopped playing, Sowraj, a star campaigner for Ramakrishna Mission who also played a key role in highlighting the issue, posted pictures on his personal account. Other volunteers, too, did the same. The purpose had been achieved.